Developing and Managing Customer Communities

Marketing and customer support are now, in large part, conversations.

Are the conversations occurring about your product and service offerings happening more often between your customers, than between you and your customers?

Are you facilitating customer support communities to encourage user-generated content that solves issues people face in applying your products and services to their challenges?

Cclues provides consulting services to guide companies in developing new online communities, or rejuvinating existing communities. We provide organizational, technical, and strategy consulting services in online community development and management.

Benefits of Customer Communities

Your business can benefit in the following ways from engaging consumers and customers through online communities:

• Increased brand loyalty among customers who are active in the community
• Increased repurchase among customers who are active in the community
• Increased actionable insight from "lead users" and brand advocates in the customer community
• Increase the appeal of new products and services to consumers and existing customers by using communities to build commitment to innovation outcomes
• Lower support costs by enabling customers to help others others resolve problems

Online communities offer a channel for your business to connect your ongoing management of the customer experience. Cclues helps you develop online communities using a range of tools including discussion forums, blogs, social networks, twitter, and wikis.